Achievements, Appraisals, Promotions, Increments and all... (of a Medical Representative or MR or Medical Rep)
Some pharmaceutical companies have
Primary sales target and some have Secondary sales target for their MRs. In most of the
standard companies, there is Primary sales target for its field staff. Primary
sales target is easy to manage for a Medical Representative because he can
manage orders given by stockiest to company.
Most
of the companies give primary sales target to his field staff. There are two
types of sales, Secondary and Primary. What a stockiest sales is Secondary sale
and what he purchases from company is Primary sale for MR. It is easy for MR to
manage sales if there is Primary sales target, to earn incentives from the
company. Because he can control the primary sales but to control secondary
sales he has to have a deep involvement and control over his market and
territory. These targets are achievable if MR is working properly and follow
company’s strategies well. He has to be consistent. MR can earn handsome
incentives and go for a trip with his family by achieving target.
On achieving the
target given by pharmaceutical company, MR can earn very good incentives product wise as well
as value wise as per company policy. He can earn domestic trips and foreign
trips with his family also. And on achievement of all of these, he can have a
very good appraisal in the form of good increment and promotions as well. These
are all possible only if you achieve your given target. Company needs to
achieve its target anyhow. So, the pressure of achieving target is coming from
top to bottom in any company’s MIS. And at the bottom of the pharma company
hierarchy a Medical Representative comes at the bottom. He is the key responsible
person to generate the business of the company. But it is not possible to
achieve target consistently for years. Because fluctuations may come on the way
of achievement, due to Seasonal effect, Change in Government policy, Effect of
international market, New research and discovery as well as sometimes company
strategies may also affect its sales in many cases.
Everyone wants to grow and earn more money. For
a Medical Representative all this is possible if he achieves his given target
consistently. The beauty of this field is every manager in a company has to
work as an MR. Even a president of the company was also once an MR. So; there
are many growth opportunities for a Medical Representative. If he has that kind
of ability, he can be a president of a Pharmaceutical company. Or he can start
his own company as well, as he has all kind of experience in field.
A good collection of Ties: https://amzn.to/2wLag9n
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